Digital Learning Traffic Sucks! Why Learners don’t Show Up and How to Improve it

Discover why users tend to drop soft-skills digital learning and which strategies you can adopt to keep them engaged and really improve their behaviors.

As an L&D and Leadership Development professional, you know that one of the biggest challenges when it comes to digital learning is about having users consistently accessing the contents and keeping the pace.

And this is even more true and important when the subject is revolving around soft skills and participation is not just about click-and-pass the test.

Still most companies struggle to get users online for training purposes and many initiatives that look brilliant at the beginning never take off for lack of active users traffic.

Why trainees systematically lose their grip on soft skills’ online training courses? How can you improve on traffic and engagement?

The answers to these and other relevant questions come from an extensive research done among over 100 large corporates and from years of practical fine-tuning of winning strategies on online trainees engagement.

Join Andrea Laus and Matteo Malatesta, from Lifelike, for a discussion on what happens after you launch an online training program and what learning strategies can improve your chances of having your trainees really and consistently engaged along the entire soft skills online program.

In this webcast, you will learn:

  • What users and trainers think about current online training engagement strategies and why they tend to fail
  • How a new disruptive methodology as Digital Role Play and an Authentic Scheduling can attract and maintain the user’s attention
  • Which strategies can help you to leverage users’ habits to help you change their (soft skills) habits




Jan 10th, 2019

Andrea Laus and Matteo Malatesta, SkillGym



Andrea Laus

CEO, SkillGym

Andrea has 20 years experience in the industry of digital learning. Since over 10 years now he designs and develop interactive simulations featuring video and AI to bring immersive and authentic digital experiences to leadership coaches worldwide.


Matteo Malatesta

Head of Business Design, SkillGym

Matteo is head of business design at SkillGym. He supports the product design teams, bringing the voice of stakeholders to the discussion thanks to his international experience in the learning and development industry and his human-centered approach.