The Key to Individual Contributors

Losing your best people not only damages your productivity, disrupts current and potential leadership, and reduces company morale, it also helps your competitors. Developing the soft skills of your talents will keep them with you and will turn them into an even more valuable asset.

An employer who doesn’t focus on learning is going to lose out — in performance, engagement and retention. And having to match a competitor’s job offer in order to retain your top performers is NOT a retention strategy — it only incentivizes employees to seek outside job offers and ask you to match them.

According to LinkedIn’s 2018 Workforce Learning Report, a whopping 93% of employees would stay at a company longer if it invested in their careers. Development is no longer an optional perk or reserved for only certain positions. It’s expected by today’s talent. It signals that the employer values their people and are actively interested in their success — not just on the job, but over the long haul.

In terms of overall talent development, a recent LinkedIn survey of 2,000 business leaders found that more than half (57%) put soft skills over hard skills when it comes to what they need their employees to develop. And soft skills development is a clear instance in which employees perceive you are interested in their growth and overall success — not just how quickly they can accomplish a task in their present position.

At the same time, Leadership is more and more needed (and sometimes expected) from every corner of the organization. Now individual contributors are just as necessary for shaping the direction of their company’s strategy and informing company decisions, as those with formal managerial roles. Yet, most individual contributors are not well-prepared to make themselves heard. They know their expertise and experience may be very important, but seldom are they equipped to exert the influence that their knowledge merits.

Make sure your individual contributors are prepared to play the game and get the influence that they deserve and that the company needs.

Join Andrea Laus and Matteo Malatesta, from Lifelike, for a discussion on how empowerment on conversational leadership through actionable and practical training can become your best strategy for retaining and developing the Individual Contributors that you don’t want to lose.


In this webcast, we will discuss how digital learning-by-doing powered by AI can deliver the best learning programs and long-term talent retention strategy.



Jun 27th, 2019

Andrea Laus and Matteo Malatesta, SkillGym



Andrea Laus

CEO, SkillGym

Andrea has 20 years experience in the industry of digital learning. Since over 10 years now he designs and develop interactive simulations featuring video and AI to bring immersive and authentic digital experiences to leadership coaches worldwide.


Matteo Malatesta

Head of Business Design, SkillGym

Matteo is head of business design at Lifelike. He supports the product design teams, bringing the voice of stakeholders to the discussion thanks to his international experience in the learning and development industry and his human-centered approach.